I had the opportunity last month to give a presentation at Future Of Web Design NYC, a large international design conference. The focus of my talk was on how to use culture when designing responsive sites, and what factors are important to consider.
As designers, we are exploring more of responsive design, but I argue that we are not creating sites that are responsive to cultural differences. My session went through factors that can affect how sites are perceived in places with different cultural norms, like Africa and Japan. I talked about how to build visual and cultural diversity into websites, and how responsive design can address these quirks of culture, language, and tradition.
You can view the slide deck here, and I will be posting a video of the presentation as soon as it becomes available.