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Cross-Cultural Design
CCD-sample-cover_v01
Designing for the highly multicultural web, with respect and curiosity, is the goal of cross-cultural design.
The modern web is inherently global—and if we want to design successfully for it, we must be ready to meet the needs, perspectives, and expectations of multifaceted, multicultural audiences. With utmost timeliness, Senongo Akpem shares a clear and accessible methodology for designing across cultures: from performing socially-conscious research, to building culturally responsive experiences, to developing meaningful internationalization and localization approaches. Expand your craft, and your mindset—and start creating a richer experience for everyone on the web, regardless of location, language, or identity.
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What's in the book?
1

1

People and Culture
We’ll start by defining our modern digital audiences and their experiences on the web. Then we’ll look at their needs and preferences through the theory of cultural dimensions.

2

2

Principles of Cross-Cultural Design
Focuses on the core principles of cross-cultural design, offering a framework for working on culturally adaptable products and experiences. We’ll look at how to contextualize the challenges you face as you design across cultures.

3

The Cross-Cultural Practitioner
We’ll explore the role of the cross-cultural practitioner. We’ll define the skills, actions, and ways of thinking that will make your projects and teams more successful as you take on this work.
We’ll explore the role of the cross-cultural practitioner. We’ll define the skills, actions, and ways of thinking that will make your projects and teams more successful as you take on this work.

4

Cross-Cultural Research
Cross-Cultural Research
We will look at techniques for conducting user experience research with global audiences—and how that research can help us create effective user personas that reduce unconscious biases.
We will look at techniques for conducting user experience research with global audiences—and how that research can help us create effective user personas that reduce unconscious biases.

4

5

Culturally Responsive Experiences
Culturally Responsive Experiences
Demonstrates how the core parts of design systems can become more culturally responsive and multifaceted, and practical steps for creating culturally effective design artifacts.
Demonstrates how the core parts of design systems can become more culturally responsive and multifaceted, and practical steps for creating culturally effective design artifacts.

1

6

People and Culture
People and Culture
We’ll start by defining our modern digital audiences and their experiences on the web. Then we’ll look at their needs and preferences through the theory of cultural dimensions.
We’ll start by defining our modern digital audiences and their experiences on the web. Then we’ll look at their needs and preferences through the theory of cultural dimensions.
What others are saying
What others are saying
Cross-Cultural Design should be required reading for every modern web designer. Senongo Akpem has helped countless clients design across cultures, and now has distilled his research, data, and invaluable experiences into this book. It’s a much-needed guide for designing for the twenty-first century, built on a foundation of curiosity and respect.

Maurice Cherry, Creator of Revision Path
If you want to design for global audiences, read this book. Senongo Akpem shows us how Western assumptions bias our design choices—and what it looks like to center other cultures in our design processes instead.

Sara Wachter-Boettcher, Author of Design for Real Life
This book is a gift. Senongo has written a clear, clever reminder that the web is truly worldwide—and that our designs should be, too. Packed with practical tips, research methods, and frameworks, this book will help ensure your designs are welcoming to all your users.
 
Ethan Marcotte, Author of Responsive Web Design
Get Updates
Subscribe for periodic updates on Cross-Cultural Design, along with other writing from Senongo Akpem.
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