In March, I wrote about four ways to get started with cross-cultural design for the Dribbble blog. Here's the intro, and I hope you read the whole piece!
The internet is connecting more people in more places than ever before—and yet many of us still start our design and illustration projects with wealthy, Western audiences in mind. However, our audiences bring a dazzling variety of languages, perspectives, and expectations with them. If we want to effectively design for these modern, multicultural audiences, we have to be willing to challenge our usual ways of gathering inspiration and conceptualizing our projects.
To effectively design for these modern, multicultural audiences, we have to be willing to challenge our usual ways of gathering inspiration & conceptualizing our projects.
You may have just started a web or illustration project that requires cultural knowledge or sensitivity. Perhaps your search for “cross-cultural design” brought up a bunch of information, but you want something put into use immediately. You don’t always need to do deep cultural dives, but you can center the needs of your audience by using a few straightforward techniques to help you get started.