I was really excited to get an article published on .net magazine this week.

We need to start using cultural queries in our designs as a way to adapt content for different groups of people.

By factoring in cultural variables, we can create sites that are relevant for a wide variety of users around the world. Over the past three years, we’ve been captivated by media queries. Our focus on responsive design has been incredibly successful, especially when you look at statistics saying the majority of web users demand mobile ready sites. I believe that something is still missing. By looking so exclusively at technology and code, we have largely ignored cultural differences and the global mindset necessary in our connected world.

Go check it out!

Cultural Factors in Web Design