I am so excited to announce that my first book, Cross-Cultural Design, is coming soon from A Book Apart!
The internet is connecting more people in more places than ever before—and yet many of us still design with only wealthy, Western audiences in mind. In truth, our users extend well beyond those borders, and bring a dazzling variety of languages, perspectives, and expectations about the web with them. If we want to effectively design for this modern, multicultural web, we must be eager to understand and meet the needs of global audiences.
That’s the biggest reason I wrote this book. As designers, we need a clear and accessible methodology for designing across those cultures: from performing socially-conscious research, to building culturally responsive experiences, to developing meaningful internationalization and localization approaches, even to choosing effective colors, icons, and photography.
If you want to expand your craft, and your mindset—and start creating a richer experience for everyone on the web, regardless of location, background, or identity, then this book is for you! You can find out more over at A Book Apart.
Pre-orders will open later this month, and the book launches on Feb. 25th!