Impact Matters was a new ratings product, one that could be distilled easily into a star rating. While conveying trust, the user interface made the process of exploring ratings intuitive and easy to grasp. It showcased ratings that were based on what matters – impact, and brought to life a digital brand. I used a modular, component-level design system that worked across a variety of complex, content-heavy pages.
(Impact Matters was acquired by Charity Navigator in 2020.)
In order to bring this digital experience into the 21st century, we first conducted a full audit of their their content and organizational goals. One of the more interesting features was to show their global reach. In the site architecture and then in functionality, I made sure their audience could see where they worked, and on what. I also set up a multi-language typographic system in Chinese, German, and English, to account for their publishing workflows.
This project had two main aidiences.
The Idealist wants to give to nonprofits that she feels connected to. They researches nonprofits frequently, most often to verify a group They're already interested in, but they enjoy discovering new nonprofits. When vetting a nonprofit, The Idealist wants to know the group’s accomplishments, but is also moved by passionate and sincere appeals and stories.
The Skeptic wants to read independent evaluations of a nonprofits, to verify the accomplishments of a nonprofit that they're already interested in. After donating, they are loyal and highly engaged with that nonprofit. The more information they have about a nonprofit’s management, the better they are able to verify that a nonprofit is doing good work.